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Last Updated: 7/21/ 2026

PRIVACY POLICY

This Privacy Policy describes how Go Ape collects, uses, discloses, retains, and protects personal information when you visit the Website, make or manage a booking, complete an Assumption of Risk and Release of Claims Waiver (“Waiver”), purchase or use a Membership, Gift Card, or Raincheck, communicate with Go Ape, participate in a promotion, or otherwise use Go Ape’s Services. It also explains the choices and privacy rights that may be available to you. This Privacy Policy should be read together with the Website Terms of Use, the Booking Terms, and any additional privacy notice presented in connection with a particular product, service, or promotion. Capitalized terms not defined in this Privacy Policy have the meanings given to them in the Booking Terms. If a supplemental privacy notice provides different or additional terms for a particular activity or program, that supplemental notice will control for that activity or program.

1. Scope

Adventure Forest LLC, its parents, subsidiaries and or their respective affiliates (collectively, “Go Ape,” “we,” “us,” or “our”) know that you care about your privacy. This Privacy Policy (the “Policy”) describes the treatment of information provided by you or collected from you through goape.com its subdomains, online booking pages, customer portals, social media pages, and other digital services (collectively, the “Website”) and related bookings, waivers, membership, guest-related service communications, surveys, promotions and other services that link to this Policy (“Services”). By visiting the Website and/or using our Services, including but not limited to booking with us, participating in surveys, or submitting comments or content, you acknowledge that you have read and are accepting the practices described below.

This Policy is part of the Website Terms of Use found at https://goape.com/terms-and-conditions/ that govern your use of this Website.

2. Information We Collect

We may collect the following information from you:

  • Identifiers and Contact information: such as name, postal address, email address, telephone number, date of birth or age confirmation, and emergency-contact information.
  • Booking and Transaction Information: such as activity, date, location, participants, group or organization, discounts, transaction amount, and booking history.
  • Payment information: we may collect payment information such as credit card number and expiration date, in connection with a purchase.
  • Participant, Waiver, Safety, and Incident Information: including signatures, guardian relationship, participation requirements, injury or incident details, and information voluntarily provided to address safety or accessibility needs.
  • Membership, Pass, Gift-card, and Account Information: including member identifiers, benefit use, and reservation history.
  • Communications and Customer-Service Information: including emails, chat messages, call recordings where notice is provided, complaints, feedback, and survey responses.
  • Promotion and User-Content Information: including entries, social-media handles, photographs, videos, eligibility information, winner documentation, and publicity permissions.
  • Submitted Content: We collect any content you submit to our Website, or to us in person including photos, videos, posts, or review contributions. This information could include personal information, depending on what information you provide.
  • Website Interactions: We collect information about your interactions with our ite including pages visited, interest in content, access times, search activity, the pages that you view, and other surfing behavior.
  • Marketing Preferences: including email, SMS, cookie, and targeted-advertising choices.
  • Device and Network Information: such as IP address, browser type, operating system, device identifiers, language, and general location derived from IP address.
  • Website Activity: such as pages viewed, links selected, referring URLs, searches, booking-flow activity, timestamps, and interaction with messages.
  • Cookie and Similar-Technology Data: used for essential functions, preferences, analytics, fraud prevention, and, where enabled and permitted, advertising or measurement.
  • Approximate Location Information: only where you enable a location-based feature or otherwise authorize collection.

3. How We Collect Information

We may collect information described above directly from you, from third parties, or through cookies or other automated means of collection. The categories of sources we collect information from include:
  • You: We collect information directly from you, whenever you: visit a Go Ape location; purchase tickets or other products; visit our Website; contact us with questions or comments; upload content; enter our contests, sweepstakes, or promotions or contests or sweepstakes we are affiliated with; create an account; update your account profile; write a review; use or like a Go Ape related Facebook, Instagram, or other social media channel (“Social Media Pages”); chat with our customer service agents; or otherwise communicate or interact with Go Ape.
  • Third Parties: We work with third parties who provide services to us such as payment processors, analytics, research, or advertising companies. Your information may be collected and processed independently in accordance with the third parties’ own privacy notices. These third parties may share information they have collected with us.
  • Social Media Platforms: You may be able to register with, log on to, or enhance your profile on this Website by choosing to automatically populate the requested data fields with information you previously provided to a third-party social media platform. By doing this, you are asking the third-party platform to send us information, including personal information, from your profile on that platform. We treat that information as we do any other information you give to us when you register, log on, or enhance your profile. These platforms may be embedded into our Website for the purpose of allowing you to share content, allowing you to sign up for certain Go Ape accounts or content, or other stated purposes. You can learn more about how these features work, and the profile data we may obtain about you, by visiting the website of the relevant third-party social network.
  • Your Device or Browser: Go Ape collects information that is sent to us automatically by your web browser or mobile device when you visit our Website or interact with our Social Media Pages or online advertising. This information typically includes your IP address, the name of your operating system, the name and version of your browser, the date and time of your visit, and the pages you visit. The information we receive may depend on your browser or device settings.
  • Cookies and Other Technologies: We use cookies, web beacons, tags, scripts, pixels, and other similar technologies to automatically collect information when you visit our Website. We also contract with third party advertising or analytics companies to serve you online ads on other websites. These companies use cookies or similar technologies to collect information about your interactions with our Website and interactions with other websites. These advertising companies may use and share the information gathered to deliver ads more tailored to your interests. Any information collected by us or by third parties through the use of cookies or similar technologies may be linked with other information we collect about you.

4.  How We Use Information

We may use your information for the following purposes:

  • Fulfillment Purposes: to provide the services and products you request, including, but not limited to providing, confirming, managing, and supporting bookings, activities, memberships, passes, gift cards, and guest accounts.
  • Payment Processing: Process payments, credits, refund gift cards, refunds, and other transactions.
  • Confirm eligibility, obtain waivers, administer safety requirements, respond to incidents, and protect participants and staff.
  • Communications: Communicate service messages, booking updates, closures, reminders, and customer-support responses, including contacting you with special offers and other information we believe of interest to you.
  • Improvements: Operate, secure, troubleshoot, test, analyze, and improve our Services, locations, products, and guest experience.
  • Detect, investigate, and prevent fraud, abuse, security incidents, code sharing, unlawful activity, and violations of our terms.
  • Personalization: Personalize content and measure advertising or marketing effectiveness, subject to applicable choices and law.
  • Advertising: Send marketing communications where permitted, and honor opt-out requests.
  • Feedback and Promotions: Communicating with you to invite you to participate in surveys and provide feedback to us. Administer sweepstakes, contests, promotions, and winner verification.
  • Customer Analysis: Analyzing your activity with us, monitoring the effectiveness of our advertising and communications, and analyzing trends.
  • Legal Purposes: Maintain records, establish or defend legal claims, comply with laws, respond to lawful requests, and satisfy insurance, tax, accounting, and safety obligations.
  • SMS Messaging: Users who provide consent may receive conversational, customer service, and appointment and scheduling SMS messages regarding inquiries, reservations, directions, business communications, or service-related updates. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out.
  • Use information for another disclosed purpose or with your consent.

5. How We Disclose Your Information

We may disclose personal information to the following categories of recipients for the purposes described above:
  • Affiliated Go Ape entities and locations.
  • Third-Party Service Providers and Vendors: we partner with third parties to assist with certain aspects of the business, including supporting booking, payment, waiver, hosting, security, analytics, customer service, communications, surveys, promotions, document storage, and other business operations. These third parties may provide services related to any of the purposes described in Section 4, and we may share with them any types of information described in Section 2. We may also receive information collected by these third parties and combine it with the information we have collected. Your information may also be collected and processed by third parties, such as the payment providers you select, who will process your information independently in accordance with their own privacy notices. No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. This sharing does not include text messaging originator opt-in data, consent, or mobile phone numbers collected for SMS communications. Such information is excluded from all third-party and affiliate sharing for marketing or promotional purposes. Users who provide consent may receive conversational, customer service, and appointment and scheduling SMS messages regarding inquiries, reservations, directions, business communications, or service-related updates. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out.
  • Insurers, claims administrators, medical or emergency responders, and professional advisers.
  • Advertising, analytics, and social-media partners, where enabled and permitted by law. Some disclosures through cookies or pixels may be considered a “sale,” “sharing,” or targeted advertising under certain state laws even when no money is exchanged.
  • As Part of a Business Transfer. Your information may be transferred to a successor organization or as part of a due diligence process if, for example, we transfer the ownership or operation of this Website to another organization or if we merge with another organization.
  • Law enforcement, regulators, courts, and other persons when required by law or reasonably necessary to protect rights, safety, security, or property.
  • Other persons at your direction or with your consent.

6. Cookies and similar technologies

We and our vendors use cookies, pixels, software development kits, local storage, and similar technologies. These may be categorized as:
  • Strictly necessary technologies needed for security, booking, payments, navigation, and preference management.
  • Functional technologies that remember settings and improve features.
  • Analytics technologies that help us understand traffic and improve performance.
  • Advertising and social-media technologies used to measure campaigns, build audiences, or show more relevant advertising, where permitted.

Browser settings may also block or delete cookies, but some Services may not function properly. You can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence, or refuse all cookies by turning them off in your browser.

Google Analytics

Our Site uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyze how users use the Site and to improve the Site services, communications and user experience. The information generated by the cookies about your use of the Site (including your IP address) is transmitted to and stored by Google on servers controlled by Google in the United States or other jurisdictions selected by Google. Google will use this information for the purpose of evaluating your use of the websites, compiling reports on website activity and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where it is required to do so by law, or where such third parties process the information on Google’s behalf or where Google is permitted to do so under its privacy policy. Please visit the Google Analytics privacy policy available at https://policies.google.com/privacy additional information regarding how Google processes and protects your data collected through Google Analytics.

By using our Site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

7. Marketing communications

Emails: You may unsubscribe from marketing email by using the link in the message or contacting us.

SMS Messaging: We won’t send you any text messages unless we have appropriate consent to send them. You may opt out of marketing text messages by replying STOP or following the instructions in the message.

Service-related emails or messages, such as booking confirmations or safety notices, are not marketing and may continue while needed to provide the requested service.

8. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to provide Services, maintain transaction and safety records, administer memberships and gift balances, comply with legal, tax, insurance, and accounting requirements, resolve disputes, and enforce agreements. Retention periods vary by category and context. When information is no longer needed, we delete, deidentify, or securely dispose of it, subject to legal and operational limitations.

9. Security

We maintain administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You should use unique passwords, protect booking and membership codes, and notify us promptly of suspected unauthorized activity.

10. Children and minors

Our general-audience Website is not directed to children under 16, and we do not knowingly collect personal information online directly from children under 18 without legally sufficient parental consent. Parents, guardians, or group organizers may provide information about minors for bookings, waivers, safety, memberships, or activities. If you believe a child provided personal information inappropriately, contact us so we can review and take appropriate action.

11. U.S. state privacy rights

Depending on where you reside and whether the applicable law covers Go Ape, you may have rights to:

  • confirm whether we process your personal information and access or receive a copy of it;
  • correct inaccurate personal information;
  • delete personal information, subject to exceptions;
  • obtain data portability;
  • opt out of sale, sharing, targeted advertising, or certain profiling;
  • limit certain uses or disclosures of sensitive personal information;
  • withdraw consent where processing is based on consent;
  • appeal a decision on a request; and
  • exercise rights without unlawful discrimination or retaliation.

To submit a request, email [email protected]. We will verify requests using information reasonably related to the request and may ask for additional information. Authorized agents may submit requests as permitted by law, but we may require proof of authorization and identity verification.

12. California Residents’ Rights

Notice to California Residents: If you are a CA resident, you may have certain additional rights with regards to privacy. If you are a California resident, California Civil Code Section 1798.120 may permit you to “opt out” of the “sale” of your “personal information” to “third parties” (as those terms are defined in the CCPA). Our Privacy Policy describes the limited circumstances in which we may share your information with third parties. If you are a California resident, California Civil Code Sections 1798.100 and 1798.105 permit you to make requests to access categories and specific pieces of personal information about you, as well as to request to delete personal information about you under certain circumstances. To make such a request, please contact [email protected]. If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information to third parties for the third parties’ direct marketing purposes. We take great pride in the relationship of trust we have built with our guests over many years and we are dedicated to treating your personal information with care and respect. For more information about our privacy and data collection policies, you may wish to review our Privacy Policy. To make such a request, please send an email to [email protected]

13. Financial incentives and loyalty programs

Memberships, passes, promotions, discounts, and loyalty benefits may involve the collection or use of personal information. When a program constitutes a financial incentive or price or service difference regulated by applicable privacy law, we will provide the required program-specific notice, including material terms and how to withdraw.

14. Third-party links and services

Third-party sites and services operate under their own privacy notices. We encourage you to review those notices. Go Ape is not responsible for third-party privacy or security practices.

15. Changes to this Policy

We may update this Policy periodically. The “Last updated” date identifies the current version. We will provide additional notice or obtain consent when required by law. Material changes will apply prospectively unless otherwise permitted.

16. Contact us

Privacy questions and requests may be directed to: Adventure Forest LLC, email: [email protected]; telephone: 1-800-971-8271